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Has someone beat you to it?

  So you’ve got an idea, naturally you’re excited about it and want to get started with product development and maybe even making some money! But hold on a second, who’s to say someone hasn’t got there first? Or even worse…
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Who has ideas and why are they important for business?

Ideas are at the start of every product story, whether they arrive through a stroke of genius in the shower or glow from a light bulb above your head on the way to work. They may come at you fully formed or start as a bud of an idea that grows…
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Introducing the Version 22 Blog

Any guesses what the picture above is of? As only a small part is shown in this picture perhaps not, but this is in fact the first prototype ever made of a product we are developing right now. Why is prototyping important? Prototyping is…